- U.S. users can stream the new channel now and catch the Bruce Springsteen takeover on October 22, ahead of the artist's new album release 'Letters To You'.
Apple has launched a new 24-hour music video channel called Apple Music TV. Integrated within the Apple Music app, the free channel is now accessible under the browse tab and is available on Apple TV.
Apple Music TV will feature a curated collection of music videos, interviews from its Apple Music 1 radio, live shows, chart countdowns, special events and more. The channel will also host the premiere of new music videos, starting with Joji’s “777” and SAINt JHN’s “Gorgeous” to debut this Friday at noon.
“A great list of sampled artists on a typical day would be Drake, Dua Lipa, BTS, Billie Eilish — a contemporary mix of current hits,” said Rachel Newman, Apple Music’s global head of editorial and content. “It’s such a great way for music lovers to see big, contemporary hits in an easy-to-consume, lean-back way and be able to access Apple Music from the TV app at the flick of a switch.”
Beginning October 19, the service will livestream Apple Music’s 100 most-streamed songs ever in the U.S., and will be available only for users in the U.S. at launch.
Catch the Bruce Springsteen takeover on Thursday, October 22, where the channel will feature blocks of artist’s music videos, a sit-down interview with Apple Music 1 host Zane Lowe and a live-streamed fan event that allows fans to ask questions and listen to Springsteen’s album Letter To You prior to its release Friday, October 23.