After Andy Mineo and Lecrae‘s collaboration “Coming In Hot” went viral almost three years after its release, the track has now debuted at No. 2 on Billboard’s Triller US Chart and No. 3 on Triller’s Global Chart.
The Top Triller U.S. and Top Triller Global charts highlight the biggest songs on Triller based on a formula blending the amount of views of videos containing respective songs, the level of engagement with those videos and the raw total of videos uploaded featuring each song, according to Triller.
The song had a recent spike across all DSPs that seems to be credited to large amounts of user-generated content across social platforms. Since January, the record has seen a 400% increase in day-over-day streams. In February it also began trending at #3 on Instagram Reels and reached #1 on Reels last month. Well on its way to be RIAA certified Gold, “Coming In Hot” has sold over 450,000 units to date, without any radio or major label support, has been used on TikTok more than 51,000 times and featured on Instagram Reels over 200,000 times including reels by Kim Kardashian, Jordyn Woods, Kristen Bell, Common and more. Additionally, since it was released in 2018, it was used to launch Will Smith’s inaugural TikTok channel, was selected by Steph Curry as theme song to his life and Lebron James and the Steelers has featured the song across social media. Fox Sports and ESPN MLB also highlighted the viral hit for various promotions, and it was also featured during the NFC Offence Video and ???2020 (CHUANG2020) (Chinese Girl Band Competition).”
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