Platinum-selling Fueled By Ramen band All Time Low have released a brand new single, “Once In A Lifetime.” The accompanying Max Moore-directed music video for the song has also dropped.
For the song, the band teamed with frequent collaborators Zakk Cervini (Blink-182, Machine Gun Kelly, Halsey) and Andrew Goldstein (Maroon 5, Katy Perry, blackbear), who helmed their critically acclaimed 2020 album, Wake Up, Sunshine.
“‘Once In A Lifetime’ is a song about loss and dealing with loss, facing harsh realities and coming out the other side stronger for it,” shared All Time Low frontman Alex Gaskarth. “We wrote this song in bleaker times, in a world still asleep at the wheel that left us all relearning how to navigate the uncertain roads ahead, but ultimately there is a hopeful undertone to the entire sentiment. Things can only be so bad and once it’s over, it’s over; there’s room to start rebuilding. This song feels like it’s cut from the same cloth as ‘Monsters’: a progression and continued evolution from the celebration of All Time Low that was Wake Up, Sunshine.”
“Once In A Lifetime” follows All Time Low’s biggest hit to date, “Monsters” featuring multi-platinum singer/songwriter/producer blackbear. It notably marked the band’s first #1 at radio and remained in the top spot of the Billboard Alternative Airplay Chart for an unprecedented 17 weeks. Additionally, the band welcomed global superstar Demi Lovato to join them on a new version of the track that was released in December.
Listen to “Once In A Lifetime” below.
Adriana Chavez is the editor for Vacancy. Email: firstname.lastname@example.org